The Story of ‘The Power of Touch’

At the beginning of the pandemic, it became evident that there was a shortage of hand sanitiser here in Ireland. Lynoslife was committed to using our resources to ease the strain on the supply chain in Ireland. This led to the creation of our hand sanitiser, Airmedica.


The power of touch

Covid-19 has changed many of our habits and daily rituals. We are all aware of the importance practising good hand hygiene to prevent the spread of Covid-19. When our hands touch surfaces they leave an invisible trace – we wanted to create a visual representation of the unseen. With that thought in mind, our campaign ‘The Power of Touch’ emerged.

In the video, as the dancer moves, we see the impact that touching surfaces with our hands can have. As she continues to move each touch is represented by an array of colours. The video culminates with Airmedica being used to clean the colours from her hands.

We know that not all hand sanitisers are created equal and that was a story we wanted to share. Airmedica is stringently tested and made with over 90% Irish ingredients, with our EN and PCS numbers clearly displayed.

Supporting Irish talent

Many industries have been impacted by the pandemic. For this reason, we wanted to ensure that we employed local creators to bring this project to fruition.

We are so grateful to have such amazing Irish talent involved, from Cork-based dancer and choreographer Andrea Williams to the haunting soundtrack provided by Talos. We hope you enjoy.


The team:

Choreographer and Dancer: Andrea Williams
Music: Talos
Director: Keith Hutchinson of H2 Films
Production Company: H2 Films
Creative Agency: Core Creative